Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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