Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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