Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"f206637b04ac9f729e27c756a027bb57","s":"1fd6011b46b512c6"}
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