Retail
April 28, 2020
Pinterest's Make-up try-on AR app. Image credit: Pinterest
By Dianna Dilworth
As coronavirus lockdowns continue for the foreseeable future, many brands are pivoting their strategy by looking for new and better ways to connect to consumers online.
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","iv":"7dea5dc6532a2ea5b2d285d3cb1c3e5a","s":"c39455939d5239d1"}
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