Columns
April 27, 2020
Rohit Arora is business director and head of content strategy at Liwa Content Driven
{"ct":"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","iv":"bc16cb82dbe20ba1ef95033f860d8962","s":"6c152eb49c8f501a"}
Share your thoughts. Click here