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Dec. 22, 2024
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Apparel and accessories

Chanel taps musicians in latest sunglasses video campaign

April 27, 2020

Musician Pharrell Williams stars in Chanel's 2020 Spring-Summer sunglasses campaign. Image courtesy of Chanel Musician Pharrell Williams stars in Chanel's 2020 Spring-Summer sunglasses campaign. Image courtesy of Chanel

 

By Dianna Dilworth

French fashion giant Chanel has launched a new video campaign to promote its 2020 spring-summer eyewear line to reach consumers who are stuck at home with lively and entertaining content.

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  4. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Quarterly sales down at Versace, Jimmy Choo
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