Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"6d62676cacaf80480c27b560f4134b6d","s":"1477e5e52711f377"}
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