Marketing
April 21, 2020
The luxury market is more resilient than people realize, and if a brand is proactive rather than passive, it will thrive once the crisis is over. Image credit: Tesla
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","iv":"ea5a47e5b442bf2f9916a6682f2a6da5","s":"fa67feda879a3576"}
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