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Retail

Montblanc, upping China presence, follows Richemont sibling Cartier with flagship store on Tmall Luxury Pavilion

April 17, 2020

Montblanc has opened a flagship store on China's Tmall Luxury Pavilion, joining a slew of European luxury brands targeting Chinese ecommerce business. Image courtesy of Montblanc, Alibaba Montblanc has opened a flagship store on China's Tmall Luxury Pavilion, joining a slew of European luxury brands targeting Chinese ecommerce business. Image courtesy of Montblanc, Alibaba

 

By Luxury Daily News Service

Germany’s Montblanc is accelerating its ecommerce strategy in China with the launch of its flagship store on Alibaba Group’s Tmall Luxury Pavilion for luxury and premium brands.

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