Research
April 10, 2020
The attention span of these consumers is growing shorter and the window of success for brands to successfully attract and retain their interest is shrinking. Image credit: Unsplash
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kZFZXr3i745ztKEX6YTlPNsZLhsN7\/aNbu0zi\/n+OLJpmriXKX+PD8C0OH5NQV75CxWrA6hE+lS2Rvj33IXG+XQYpJMqwyP8RyU0MqoPgsxvLWec37QeFIdnGE4QN8Hr7Tm9l7RWl8lCzEiRlkPmLRZ4bjkbbm+yMhIvNTNkJ++kHh2JIfOvgHZiyDOHaVN3P4ftKeSTHriQ5XoQQaOrWyxX1w\/eDkpKe3\/yczwLCdI159Gj6P04bvbpp5L5gQIO6maR4nB2P0pciRKmfkUjgoxJHse4hcxOs0K0KUB45Nt3UCl8sMZHemt8MqCehS7qJBsP2UgmuT0lKeixZ94YBmBq\/\/YamJq\/LNmKyOEpyQp88HyFBHQMKymPwUfzAk3nm1Xd0JFAAheJQAX2wcBClnZ3YPNJhZRPGgsoB9VuJ+Zwen\/SSb5xNO0yaZaUUIPhrMChV1eZsXjHauEKN8qBGhZ7KyiEO9uk9ugINuYUxKxPEKO0U8xwDFIrl++phXIIeEfr9n3KwE0rj25Yf4zTqjeWEsxKmRcT7is0jD\/\/LnJp791u\/QeA1z4u\/pOInNpnkVikCHAR4ID81IVL5+TS0IId0UIdVQ3WwJJui6EWa+ZoMuDbhe6LGYlUKnfKRkYoJPQQ95VxMLnWSqsctkC3PLmJCXgWzgzaPo\/aeHOdFSFg1wIfHyILE8qZ5LLh5waN0hYAK6WPzNf0RmUiPcr+uTWB5Ce6yzP9SW+0BzznATdDpDSXKw+GkNb90Ll9uHl2sHo\/Mlhl5U1+0DKZuDfdcPN6YjspS2r8F6A5EXNBDanCXLT9bcZZjN5yptKlheOergGa9w1UPEtvZY0IqvqetZ5m1yXVmzg8QalazGNiO5MY3fdNHfIzaZTUkMt+n10R4fqPVtpVZgABJ0nHMSsvtBMMleTeWBhTwaqdrpH81WxrbsH33Elgqp0hf2y7O0d7U69wPEnJqMIa0dwDIwNZjv6+BIAu6S4\/\/uSMJRAgOH2NBFHhSNL7QfP39Hq2LRpFjYhZV2BJu\/zCVg+GAbii8obRhkCRhfmircODs3mf7+WeeOxUEQ4kwNwn03axPOQaYcTryXTW+fyzIPxWgRMDfytchl8s7SPdgBPTRhKwSJTP6dqILzARyKPAYbxqSqBy8vTWmSWpw18UfS7XUAkiFE2TBmo9esHtlpWnNZO72ZFBRfHey1OyHUk2FzJwNOIKNQXZKlIrIXt6tuJQkIlJkhTePQ0tcMxcpXvR117X6s9aUWTBZe10t5\/GVPnIydtl+7HvauXjEE5HBM9lKgc1LYobaKI\/eWSrUzMmv4dxOJBsmEUqzU6s7u9UiF1xsTDnmGv7T6jt5lLba+vNkr5le8XcNctpHuZTzu4FossZ7WDGSn1QaXPmDpkW8fx8GXHWt5Weyo6ob0qaArF+rJwml4DpWEmJPuo\/G2TSlBf8GUfeLeYOEkFHIR+hdnNctvdyoLSsWQrEu314t1MvOOkJFCBN+C7rXqFcJwJ\/HezM3BRtDBUDwfAQVpkRloV1ayTiwmqT2ju+vdvP0PVFLc1pLv1Tis4T25+P213mHYaG8MUYBt1N1NsuAREqJAAxRjqCKYvC4f0+BwhGxEw8GyqnOrB3StFZND7fHC9jZzKWnDfCZG0Hhg8oQhFDT4AcNFO8LhqVPhcV0Xrg9qt\/W8LBJcLk+zbyjRJA8872IfywTGMDkHrbmQDuEI3BpJ9jz0BsK3g1THY89Mp20Idehhqyjt\/EGrsojqwGv2kLCAuPvFxqmsrewBa1LxE7YTgX\/NuhfXqnopJmLWfkFxWK8+7ykUIRiuTReY3rvVQ923y2Ms4PnQhf8PZJtrAjYSus8bm\/\/8z1WAzEk9RBJwRCiickMeYuE9qROeWf6sIr41rtzBw33fsV3pemm5J2aOc7nHx9Gp6ElgciUHCEIvpQNK7KJKy3AnA1UgDkcWxv6ue\/Fs9+Lmz8025EghEnukCn4Ik7c\/\/t4lDqteLLqi7JeFLlGOZ1yfM0is7kc2Bb3Y6MNLvzj0numRg0r1ecpa94zCFNADhOXNny9+fLCTIHpgZ4cY7VEjHjQYDyQQ3wqFmfSE6kH5zaBYiu9VB1Gelh7MbE\/3lYa5IXz08PXA8iR8DBU\/n3Cax7CVCHBp2XPflcoAG7y5qFUauWx7hgaVIwj5i5iedu1XgRcS1Zl678Ur978Tu7wO+hWnFcVxGnYFZwu\/Qr3qC56uh9R68RJtbR80ipftXKa77d65svf0hwm+q9dEinyj8H+FNzr0rL2G2rHGoCnWrGVAnwORlPqJk08jCStYbMuCKopEiD7\/bhDxivlztte25QZRHP731\/IhUD34AaYKgswjfs\/xjCXUqLxY6DanaX\/3AfbTltLWXBdu6rsx3E+ewxkwkmrvsLeeTUYsfODNWk2\/OzcG0K\/NLFvvnuGz\/Ddgs0\/Yj+fqfOf1FcZ4XTnK0v3h7UQJ5rX+a0cwlwlyjpYel8\/hAXd41fal23T1vX17I6YNbYVFMArH893yTbugY+OElORZqaoUrMPFJ7xfCFxAAzkO2PmvZ\/TxuVL1LBy1X\/in\/BrxeIw+7KsIPzyiVPil5hpXPH4JGbO+R\/Ry5NQZKXb\/imrcjC123EW8qhYlbiViR8Y9\/jAN+7YTzu1myd+DIVekzfhoDF4aDdBEqYuPMJrnbnra+lzVVXwnDjhjKrXF0KdxV4HedC5icPRVFuhuNlqibKvNchCQHT\/v8Oy6EitynCKVLyn\/R7IkPIUXGiJT+PZg5LSo9cEUn9uFfHmz7i1XZrEIpVUPtNiJlahlNUPOd2W14HOI38Flx\/v01P4VnK7Fyg4ZKYQzHFbf0fb+E1Z8HSOLB0uY6dy1DXTFd2UV7TL5SSDh5J0XgNyMx3EEZvkP61ZSQHigi1raZNEOhbwZqbCB00WfkKzGFzjnKGCMTjUwsDpUIqMFXOx7FskE0IpqCI\/tOXMaLs0DPSVeV\/iIwbDeHNzUNossoRPjUpBks8FVQDY4DXNsvzqvRPUw69BsxmKUN\/pPaCgbJ0zpESsWyYQIUrFPMNYEQwb4AiuXUFCdiY1qtL5T4jqFfBoBWsuomEqtvm2ZSGx1fzI+rxE8w+exgEisu\/rvnQHFd+b2ydUtqCLX5TUXHjTrLG96zs4DPde+ZEjlJ6vEWPupfIRpFiWT8h1JvLjUGkxsggSaU9xVxFseLwQs4PlB7Nz8ZmKYPbS6e\/oS8vRkXr1AYB3ZxISAe4aA\/UpMratPyWQzkIRIZgrthawixahtzo1Cw2Wfb5VV7UkuENdAZ2OtLXmZDs+wdgSZXgxZzFemL+2ZXMIrhzH9rCjQKWijTCpcQnM\/K58zh3sn1APvTVQXfyjNMCI6DZ5PYBHYgT+MVmbQqV0kCmt87YoFTOZNc4VuQolYE+3+mXrDB08D0szp3ZiKzmau711Qxuynl36a\/yBm+51oFyjOGmQm4oghqzeSiLvxBZd3SBNonnfXxACUTKQkNqQRVx3jBUVz5tjRxesgQSjjk\/3HxN\/pT\/nP2wHEtfbjCggmUtA+5owYchCvUQzKW+KCbT1lMSY8VS\/sddMufTroscI7Q4ZQVi+RRC1A+FqZ1vula7D5WXhYEUAEd5LukMrroQ4oyYP4Txf6HQBjWbqePo9YtciwqG9QWWoZbfxWP23lUFbiUw+sT26oEzkqikRiTKDOYYg8Xet2+19dHViPmWmVYTF5MUDklYAX25WnOhCNG+rPqD6WkvotXzrsdLF0uzusIdXtFQp\/ePhHH78uFPl2sprW1SwQqbpbzFJxgxltftNH4hdIJ20\/+1RFsdbt50hQTVVe9sPXrvsWdeRcj2ccTqU3pSf8SiqXNPbQF6oEF0grXkkp0JMl0e2ohej3PWYkpKM8kbX\/rHqAzZSh60Vlgu9P89f2S0\/hGfn2pxQb0Y7cLAzPQANVzoDMVOV3j69NMNerTOIfrdnfKjOhrXuhYj0EVY7aepePZazKqd8GoIfrcbxGWtplgwOkNOJgs0MhedUXX8RBsA82\/OtCol3qoXAPq1jW3jjm0Fm1+RdJNebqh9NxxRRc1sLU5wkrPy2uXChcnj9l8qx0r7IWJTK8WmUHdTead8O\/HHryzYJptHkx2qozgwp7B+wq7uYP6+D6Ooxgu3SopWrMi7kaIs5lY+DNN3Crkols9VK1X4eXwmJd\/ms0Rxqy9x8arkmNdFmBZRjTeGOqv6p5Oh\/KNAHq\/oyTFiOm7McPt0jZpMDsjtbRD2c9DPNxaWqWE17Tm++o7Ndt9UpDjPVZG9QgUrYxNQiVxtgS1ICHqj3TaCQk6JK5q9856c1tESdpTkj1uIXTbekPcFIR0qTZybcTp89zayrBm416bMZyq1cTZ03iFRuhqJLIH2le8itmQwyJbbICez7a4v74n4eb1sfaMSzoXceGY463p8PsbwXbIlIeW0t\/hy1jYcln1Ykj0CuKGZjMremE98LHpsgGB3RBsJIdaPuru4g0kVGshvDUQusf4nuLs8n1EQ6qMvdAtSSN89erXqe5BDylV2+79\/fwf3AeTEF374MY0dmG\/loUA5q4hC5QpxPR9W4Cfgq6cgpJfCaRmi6SuceYgh2si7+zAkM\/ulEncUle1bJkLL1tTHrEnASwY8j7v6HrUpZwFvhABqfgZOaFFtAqExqRk0\/DaC4XT2x5MrL59PQsljXTBdcsvpsTjWXx7bE5J9GcjpkbF9j5n6BQkS8bqI9t0gX\/Q5gUqsaAZBkMHD22ZmeTg2KuDgu50JhOTFf7SDLKa8YZWHBmkiIW3eZaYtR5ptvZb3knKjDBzEascUZU7oUgTc3vUD4oQGO1QIwH8+nwUE5Ku5b5izCeX58j5JAUOOb4azrtFoMKLAtiPgYbQbVzM83H2zWu58UMRB\/vdTWg6Hge1YFU\/gAYHKIz23s9yIEHBjsODo7ShOnalDKoy5x\/5V8JhVN2GT5CiIjZ5CPtr9L9dNmO4SdVoIDRxe7Hbz61kUH5zbCfFvPGfQXuxOU+rBdoECceuMxCQsY+D+K9qhsz8cXz\/JZeNbWjKDV\/BnUL8lXJvkj\/9EsIm20r5WqCLya6pybkMCJMZb\/ShMm3s9zNfdoUTTsfFDF6V4B9sdQnJoXP43vN3AmWwiTHc6HeTFqJbUDhrnQJo9hursroBh+WPCxWoEvMewKmDwjrpxRC8hyCfeCBGiTdSUmwCJx4GmA9+T6Pyb9gIGO2lo+rDIitQOoGU0STYNiJzbhKleqaLjzkh3r1J5uCLTo9lgbAr5CH1Z6bWBEmfCvqb3l81GJ8F4XUrGo5eLZlHVzVCkydaECtG7a71S62lvOAW+SYCwzHFohL\/HN6jCmVZ5GEv2rmLKDA+UyMVuornRSywNdWZojfEc54C48RmYmtda+pUWZfEp42kviDr5xjWZ\/zmQj\/fsQAsYWBPl45KhYZ3\/IfSkn2PdfaWhYr3xu6pRQ+yCCS8Tda4oQD9HM0bmuBHvV5kPscKdxle+ZPcfBLo\/EujbnkVrUT6gQzfoHwrDt2hSjdu\/JTLoiZgh575U5ZblzwjYJJ4SoAwPcsv0v2Lm2NjMvj6LhoTvKOZOQIz3\/iXPItNGmVJ9oDCnYg7q6NasW94oWF0HwqxDvuQOS5ePQuPQrZdv1ZPKVzXnyBk7WDID4+JRJvELeCypaLMS+Of2ZhkE5s3Adov\/o8VQbUuy2TESSGzIhbA3ITMn2cYG9cY2rZuChFkYZcFF+g7RyT9tepxQJL170lBudZTbla9QsGuC7IwVFcK7sT6K6YqG2Ws4Hiub0NAhZG3UHBu3Exi\/elIRVpNUTK+7d9wN5H1wqyu\/r153ZCRmEoSv9T4einFAu53lu0JLIPzBcqeH7qvlDnbTYv9b+W6Jn1GsJpeF\/VPkLKrPvFWkpfWEaoj4BFKZVV2T5QQK7j+5S2NOLVE98HHxwoUshaw1W75SvhskUZY2T2YAeGQj49zEyeOxCptsql0gIA8018bmI3mcKsBjwdsMxoQ0IJZlR3u8GXc6sN3BhddKIyCm81Aau9VlvcbxYvs7MsYRGbKC5IYNzLfBPPquEem1yZWJEsbojuOQCVruBKlK6r3kcTBPnq\/OZ5NSC7tnIaMKTn2uJJt1BB48eaP1J8Sq\/459NhxOrrCzZYuZJY50xlZQRicry1DcqbVRiT6NPcv6Jvvl1e5OWa2y7xMRo3YNWUAGMShqiXCpOEpPRbnueEcW8ZSCVsQ2rH\/Rwoiw\/aWQfuZZ3rMXuFJujYXtUUxcE8psoJY5bB\/IlPRHxgN+0KEjXG3JIIBd7BDz7y3sDLy7c5i9uVDUfimNQd7\/alKLlJCWzJEbV9YTu7HvXFasyUa+8KWLAIaAo6vwLdw1qYKe8LJO4Zo\/3cK3Vuh+69UKmh5Zh2m3YKuozLW59aNPMBqQMSMB7\/ojY8FI9WxGkdMoWUOdVeMXcxq5L53997e\/i8naLNZAYD6Y9uKP0g1ood9B5fb93aQyRwsF0GgD+S2KVDt74VBNxJ5Eqzsw3pLee2UR\/6legx+DFv5h4AQKoeypQi6ouv9HVs+Szs1yzLpu5\/LMogRkQTdSzOQipHWMN23DA0B93lJWMmcfVAxIORUyFf7d55CZQhI2no2qSM+I8UX7AZ6rsL4CYtsaLOQ9+w85f0KbmTyBuudnZjFxTHjO0FjLtjMiG9kOXn84xVRtv+qrOOXL3mhY4BMNS9RdIG7NUUTn2A6YXu8\/InHaGKrr8N1U2eWdt9SImxZ67aykVx4MbLkCFDWEStZWHpADPMTWA\/acKtk8SS8fvXBrlLsn2baXXVjYOAyOqHr5YgbMpq3lDemU1Oh+bsqMvZ1Pgn4k18HG8q06s\/z2GvvteyNTGq05k+mEyCeBRx70yoqUW\/xNLqfvmQJ9qBj71TSBN6CpSj11V50CasJJAZH1MZ+\/hv8lSwxBRLufSiauakqLEGdqWXmrzgG1bJ0HZp0k1liDQEA+atb81CBI+O+wANNjcQoYkdtMg0QIVVG5sA\/7iftsjRs2AwkHlxMu3uRcSooUP64UUAbg+Qeo0tPAMH+BGJgYYWQkwbjvMVYQddFH9Idj1TnQ4SoX3j\/4AomGoTPfePrmNjwCm\/WTpCLzazcXJ3TXUU2DTarSXVvtS0VLGM2MidogDzB2nyabRYpbLi86yeJSKbfzoPa\/kUCra\/kYJkDovXgH1i7+78WqOkEp2m5gBzD4MNrQtJP5jK9Ydvx6X+wJJBKXtc3uin7mrjH+E3pvF0ahxTynJNHPoriVX4ozIMDMnBoeRZYrBzeuAP2sJwwRUjSl+YzlAvLjAYZ3B3iAZArUhuqMd4t1CyzCfIFjsO1RwUGw6IpoC50sza4Kev3FpyuUimJaQNHm4fqcfT6w0JsOm3hKTkI4BxTpdw0UZ2EzY2a2fc2Y3pSnz0UZL+MnL1H4IVhB6POk+GxxjC0Dwl81\/4RRPvbKHNg0irFAFAaV1fjb382U9kNeBYuqUKSW5jM005+mgk78pm6BsEjAToX7SDcV3g12V4lGfKg0UQaW+lAgOMLeqOl239iuXaxTA0c6uhGeZjtHAdchgOz26dcdkUz6DTyaGukUtmEcWMCJqUonaKOfEZIL6Kuq\/t81+INWqA8FOXP6P3YoUVq3Nbw3Cj3DE8SSzRz22qUL79S6b+nsYAQe8hsXRKMvzGuJUGuKZLD0Jh4ctFzCfTFC8iKBv0Y5YZZZDFUYHBCL4M2e1scfvNk57ts9YM0dxP6SZVtZmqhBpafKCz90aEo1NhZKy5OBHE09mymPeVubexppWbirMc1SxA7dJcv8HtXaGYu8yvlszvZXd4SQsL7kHSBX8byJiQC46tpdTyRVVdHXmROFNDW3ad4gfli\/wocdxamT1VzklhaebqVRYssbNZErZB8OdPioV7\/xsVFY91\/9GveiFZpCYuyPPRU892YJC2bMiS0\/aYedPkyi5okbeP82v6ITTD0z2rWXOP8JqMX2xrmimqN3vRVTUmfrDm8FFMJrCNVjWhNorCUKU8qE22OiXpiRd0DxgkegZ7f9E95B4Zpa6+gcDDzVDzfIrd+v0IQJhL2EAfC6+pnygnm9mWJ1pzKYW+HCdWyShaRl6YUqrcOjTZa9tQD0YufXT5lJgICFELNDV2m2Q3yHolxk1fd3mjZ5TX4DYJNWLS+e8\/NI4AIhzF2nd56FxPvjRoC0FTxjMa\/fau3mguMC7hWIc+LDs3Aoqu+y8QcD9FqEFDx8Jq0uz92VOUzcr7WrEDaJa8qTBxYYrEqsigFlO6VTW0H\/kibEqlNqO6GnDUjqy2417p3joHAuvKZn8aiswc1KFMLlutPcM2hJnuZk3Tf5y66ukw","iv":"01a148c371f85cffa8fd64af73f6668e","s":"43d6b18fc35874e1"}
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