Multichannel
October 3, 2011
By Rachel Lamb
Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.
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5p1oFC0cPGga\/pXfQFws0CCSQwP0TQaJ3Dg83o0Hnt7zW9IeBIkzPZUNseTmD40jDlWmMh6Af49utUHGjhX9L2LKMx5awWFVcjqhNbRQwXlgi8fse3B9r8WodcobdS5+\/4QEfUVC6O+mjI+JFboeF9mfA1sU8BjEVYZiXiinYvZVaZRA23AV5MY5i+4\/el8gvRP7zILvbAJstix86y3eq6MQjUDgTmZWS+Weqz9OrFIUFg4T01hfLYPdTZGqrBRs\/IKtIHLRuqV00bnxOTKjnpYMf7Yi3SuK94yW5XSKSGYiisrcGIXLyiYQOxbYz+PAfD0MCf+ScGntVX6Bm+TTyF46o1sg8hg6VaH1BuD\/oOMaH2V9wxs5sDT4j4s75DwGw8E44A5yLCxywMu7MAFuiAq7VxSr6V49Mb16aY8YRlA2IJG276WATp8SXuLn25ZvXW7KPOJD5V8BJLPkGn3F1IH+GWF25Rc3T+SRIHmyI1X5W+paI9AHBbmbnkStJgDenHr9NubYVfgbiA7rUNlpcitUCnLlquvVzqmImJjctWK6M3k8k1bS2sIzFZZUmQUHZQGnHqolJFZ5717d4lBK6n3W3iRN0dyU+sgDJUACzARrMaMQOg4+BrH8BwLezodKJpY80vkonxEa0czNo7VDHeOyVO0sNROpmdkc7tLx6JgUVChPh3D6KmeznRDL5VRaMSJpur32x7mmuRIX0pRxWaFeBlUSZtMt3AnkxDg\/8vwkQDYpwhbE9z2j3\/S\/UJJFEdqPDXLUnGZjR510g39NDqF0SnaQS\/N17bhUhPGFHfs\/RE1OhToa1wQ3Ztu0By2rQxkA06wRsjJZXMsJIBpvUj\/P2MnPnzHztWIdvh9LY7w954ljAsTubct1GLmIQWEaWPk7ogBTKpZvSukuY1zuocxnIe2NmzyGrfIC3L1BKfNCGnO5BhHKuqEuDMlerkVPAPu8TeQtvsjd1Mqnr7WTXeLOiwKBSy5LLtII\/bEH1Le\/GHyepv\/NiFscAcPWoCoMRCT9yG1Qy6EBO8l7w7wJZxwMV7IZjw0if26ahZjTO2oZAUhRIBJgyACAG\/XlsePAjR7CYU1iQiYlQImoNZ4NNy3tLB4vmOVbveNJh5SW4PVqw7al538QqfPluk996M873cjq1asMYp0nk\/L8aRl1uaSqqlpTpMrvUV2VPK9nE1mFLgrJ+G1xFTIj4NI1WYyv\/Zo3FImz\/K6ZD0ViWqXr9umkROaPxAwv1rWAp6Fa\/X0nEAd5nqNvNtuoahSXWAZ0CEZGIFiKjf+\/732OH1JyDMR9Tp0XGOdK15nFPE0Qh9Sjfprtz6LpT\/mf1RobrDDW04QbMnSxW\/yE4nkiVfP+O+k4Dsmne\/vHjDwZyvt7BOtmRIVCunjbHkC2J8qGTkuQi\/KI9CQQSKtWXbjBMd0odomnt5UaN0bHUBIA+wDpmruRMPt4t9s6Gh560i+V8ngdH\/rC9eLJBwvZI5WR73EPWIHkGp\/lgKYKzwU9JuFs5+DOrqAzHtRWyOrLh+cI6PX8dmfL5WwOmRZGI2iUslFDOxpJJN9nYyFtViXSqR+VujIyPBK0Rki38QfzFv+37gY6Vt4pSLANQAlpxZNUUREBEsv3MxfHFx9Pejtnu8Iq9E3Didl5US3O+hj0ZS+BnQM+Lkgf2zEVLmf71gfzNGx5YC5IuTRTj4C4Vn5j\/xmiQMYl1OCVuyGxRLhS4SmNJoOaEHKAyYBBYfMeLyC\/pYrdjQh34aMhNvWmY5donyJj6gES7L2UZrTrMJXGvkjyMHxNHO7O7YBNYC6do9IA61SsVGA0vQs1jYVww2KeAdonPH18H1qmsIwPMbS1eItPSYuuG9ebRwjAQ1Ec9aWpd\/71rNDprcNV+sV2u3Kv3ONxUKyp10GW0ZkQ3pEAxik1ZtmLEjU3o45gnwn483zSg4XX866nLt1b2XMflrpCkgd0Y0PJo4W2CzXNsC2rlp8+ie5jT6ZS7CB6q7h6LkFNP+ZqsZ1u00pQMXHB\/YvzKl\/WbDS\/wQbNhcpCr8zON4pqghSh\/4wp2YEIHQNBKmjWWu6++MV3veB7hVOnm1Wt0GmbMsGQg0xu2TP+gBSrn6zLlvMF1Qw52NECa+K6nQ0yeqGgTXZWytZp4+KLZI9Sk3PPxejYOWypykA1JSrknwjti7e4QghRcmoJKG9LGn9SpCmYA9SIBfXz5RVybMoT0UwQz8AvKYD2Z6EJ6+P8TRW+p6eBP5rhI1\/eHrhGNaUm8HgD\/YfBZG2H20MaZynGsoZcn7g81Dpqs16IJxI2qWNimLj4nAIeuo4t4ZjKS7WuBLzmbm9joJN4UNvYnwD9JMkuFXqW8hIg2zwrA\/iFvqEqGqCETIy0ChKWLrvHCXuG61u0bP3e2eZds3fVIoh33rxhY8ttnn+UwgzwROucCrwoOGFd1UIgp\/l0Dw1g1O5I2Ew3QoZKUfVL4M5ArrehEfymIOFX\/KVrIfoDy4fv8BTssOrQ4hzDEqHnDsmN56zMlzuULgm4UdJjouEaXKrY1k5u6r1SQ0zwKGZwyEFywCXz19gIELzdZX5bGijMbLbvE3lgg5dMIW5urZ0JFgaWSANkr\/itmvpeR\/lzT7UxPXGKQ8TR2SE5hZfnu2PvGUKwD92QgNF2SZ3LGhFuUjpBbRHxzgJ6DmKCe\/5QH8NJTqGS9QMpQrE1e3WXELeY7uVKSMTbpDVRodAWzdq2aTyq1qktoQbd6pNtohnHQGtEO+enMdBHXFelvquEihjuZiKFS1rTngy5BOKWS+QwGvYz1A1Tf0Ves8IeX1pfKm7ezifk7+Lk+njunBVXAIlex7gosUekNGqVSn5PnIBR9wnbYkoiDQP8jzGb8o7iKIYRkylCu8HjgEX6ugLN3+O4xl+xIzY3bWNGWKwhDNMoH\/kCrlHMrNTpyJZ1s1cIR5CusjCHkWsCMKnlwPWmKF9HJxtgDjO7irVJ1RtYeZ0f2\/\/3kMUw5biG+8iVPqKluj5Ly9BLkXf5hGLxKBTk\/BLWCpfIFHbZpy9KGNzsxM6juTgCFl5eZ2R4wvQNOSbZTzwOw2JZQVrNc9Dh8JDJG5D+pD71Qq2WTMF8QAjZBZ+1IHK7Ytu1t6lNNj6MFXX4xGInwPW4neAyg8O2ZT7gM8Uqti72avOaLVid+gCM28fndk38wFmxKIWuMnqkRIumL7Jlad5nzXtBrIPBfLoJjIk6euDp8sjAANndL73qAZVDhhDbPdE+qKW9snt+y\/a3f7TBi7rrcGo3D8UtEhlHplZWQn8+rjjnYEnDbLSnpmf83gfVlm6kuDEATG48SPxvlBX7ZC5klPG\/Uqny9hZBsXWP+b6cXmCtnlfnCxJyuu20dDwKPODStte9qbBHQmgGB3jT4TChOqpnfMcGrcy+6hZOGHdvo8Pa7aN3nl8+G7\/oa\/u8tU1lTZALsP36nK97annRPMblOtMxoAC+EjsB\/MUvfbNbJKcUkYLLAFbTx9vcs5pWFTW26fFJoqx87wPrXuxOqBkStDCVi4hLjYnm054YKJy7qjvenRYgGqL9H3ktGpmFMgG9nyBa\/+lLYpAlSatf33dQDy0eDYZ6KxEC3R2Gks19ZxfwyKJkCHq2EZCPaE4alAiFP3zxsh19w0dhASjFErgx9Qfgf7DIq11SKmEvnyaBa26FX4omvTeJifAog3NRGUPOklgpsE8kZh7HSxG96jR6bATFOeizu3NANCDBlEcDwMv0ncNzPMal2ms6\/CsUPZbZLrQKo\/MURsD21xttaFUAUGyNrqB6oXcXMquF63nlfJShYkEovqbRW+Lm+LQGGj4UQXDBFsoKsW8sp3yLfEQ3DJkF3YaaVrRpT5IQmQu4HF6BAkbvhE2MJBrVb+tj4wlY+r\/fOv0KyJzoZr5wLypJtcV7Eg6\/GI11cM26Ti2I70gLMwCVqDf4sGf9uEJqJBV+Hg74pab9APl5aMPl9q3wnVQ\/G0xrb\/H1VVXaowuQ5OpSVyzmIHwArzEMmPBb8PYjJlEa+vsNp7mo+Tjeq06pO5\/uetsAm+eOwg\/rObmNQ76EqSI3LsEtPnLJNwfjgf7Fym7UdTw0aLFR5+hDynWFzPE8u\/e7zC5Z6yEdIywGGreBSmxcNot8nb1ybibgsq+PMAx1K+0yfybfCIiAkRoXByYXeKTM6kQpRxE3kCQcD3fTQZOcbFJIz8oaXcylji7QJlwv0c1KMPgGnQyqfx0DX76hJhn8EMZwT7Y3qLbc1mnjppUSsXt02wHZZCgNGarPLICKiF2EO0mrZXAPyJ1+mBxSz5WM8yIG7gbwSZ7dYfbQ9C5sbnuHzl6VTsZwLDMyX3tJtIxJ\/aeTXmeMbWuXN4ygNc+\/tPoGbz4bbiO79AMGThFmcDdevSvB0JEvmnbxyYk6lbHHgErPZ9AauHY7pnVCjxgIrvoxnimN4kJYZDYPRfsTlzosJ4yUxBq73\/Jgh+DOmYdHBboouEzNeYNPG5msvITb8NizRakFnA\/k9pBCQL7y\/KNx1pOsmgaZNco7VWvxARGlVGpbKAAqeKGuwUIdLMLd3WuwswdEdKsGZuFSvRV4B1EVNbd0wpIK9h9J8dKgTYiIjzf71\/Q3uX3qaUSt+wqBSC7cZn8l8HbkZ4Lx+LS6MFue3MuFh3pOTpqZE27mdPxDIAtkOiFKhj2A4NYrTtFXFeaSIYMGjB9F5ehePvgSLJgz02Mv8otNxHTml7vUZB3dnjcaT138GD4BL6fyLiUwU4\/GLOSeYYQ4UVMAaYfGLZ7\/Zghdz7kPX4IyXglOxv1GXSBVMK7DdJge2kHYXccVrdtufuqrCSedY6OEueA93OdcoZ+Ux7hNnNKziqsPyhT8GkKbcQsLuaNUUYMV+10juZdkVI+jaOEbbQImS7PJw59s92JZDApw4i3w6+KfuxhoSWkeRPlHs+l0A\/A1T3C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