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Multichannel

Lexus rewards loyalists with special-edition, customized models

October 3, 2011

 

By Rachel Lamb

Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.

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  1. IWC social snow globe stirs up winter memories
  2. Krug ID app creates mobile reference network for Champagne lovers
  3. Just how disruptive is Airbnb for luxury hotels?
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Fall campaign features new Gucci B, GG Milano bags
  7. Bentley launches unisex, sustainable scent
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. LVMH continues fight against sickle cell anemia
  10. Burberry transforms customer experiences through digital innovation
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