Marketing
April 7, 2020
COVID-19 has hit U.S. luxury brands hard, but the resulting disruptions it is causing could lead to even lengthier economic hardships, and novel rebound strategies are needed. Image credit: Coach
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","iv":"2752456419b2c3e71ad021fe05c3b269","s":"dbeda7d0675b917c"}
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