Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"42091f6594b14b3e28997c2459e9332c","s":"de262f27c31a1e60"}
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