Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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