Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"5a1d27d1805b71f371051a1028239173","s":"bd8abbe9757b8e32"}
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