Fragrance and personal care
April 3, 2020
LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior
By Dianna Dilworth
As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.
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","iv":"90df0c5f6b8e0ee71c6ee4f64d54edb1","s":"65e786c7ddc8770c"}
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