| | Marketing Is the aspirational luxury customer gone?  |  Many luxury brands and retailers rely on the 18- to 24-month shopper who saves money to buy a luxury item, such as a Louis Vuitton canvas tote, Ferragamo pump shoe or Hermès scarf. Entire
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| Women in Luxury Women in Luxury 2020 New York conference moved to Wednesday, June 24 FREE |  Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, June 24 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services. Entire
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| Marketing How to inoculate your business against an economic slowdown with high-leverage marketing FREE |  As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue? Entire
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 | Research Consumers making more online purchases amid coronavirus crisis |  The COVID-19 coronavirus has dramatically disrupted the lives of consumers globally and as this pandemic spreads, shoppers worldwide are transforming their behavior to adapt. Entire
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| Apparel and accessories What does it take for Chinese consumers to say yes to the dress? |  As the value of the wedding industry in China continues to grow exponentially and international wedding dressmakers fight to get a share of the pie, what factors should they be taking into consideration? Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Walpole, Brunello Cucinelli, NRF, President Trump and Chinese consumers |  Luxury Daily's live news: British luxury trade body Walpole, girding for harder times, pushes for virtual Bond Street online; On swallows: Brunello Cucinelli pens an uplifting letter; NRF writes President Trump for guidance as leading US retail lobby tries saving jobs; Spot survey finds 86pc Chinese consumers to spend less this year; Women in Luxury 2020 New York conference moved to Wednesday, June 24. Entire
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| Marketing How WeChat is losing the war for users’ attention |  Back a couple of years ago, WeChat seemed like an unstoppable force. It was completely dominating the Chinese social media landscape, beating Alibaba in payments and making forays into ecommerce. Entire
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