Marketing
March 20, 2020
Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Image credit: shutterstock.com
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","iv":"6c67235c3ef0add454d458181a9919a4","s":"332b1b31ec1d5e7c"}
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