Marketing
March 17, 2020
The luxury business is more resilient during times of crisis than people think, and there are ways brands can come out of these periods as winners. Image credit: Shutterstock
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","iv":"5531b2aac6acf0e43520f9bfcc3d0126","s":"5f96b298df8606ad"}
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