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Mobile is key for reaching affluent family market: Ipsos Mendelsohn

September 29, 2011

Affluent family, credit: Four Seasons

 

By Kayla Hutzler

Affluent consumers with children under 18  are a growing slice of the luxury market and mobile is proving the best way for marketers to connect with this segment of the upscale demographic, according to key findings from Ipsos Mendelsohn.

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  4. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Luxury Unfiltered: The real reason luxury brands fail
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