Marketing
March 11, 2020
Almost all high-priced products get called "luxury" these days, but prices don't define which brands get considered luxury brands — only extreme value can do that. Image credit: Shutterstock
{"ct":"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","iv":"db4623dd828d8e708c19b1434fcd15bb","s":"314b67b309702739"}
Share your thoughts. Click here