Marketing
March 10, 2020
Many would argue that French fashion and leather goods giant Hermès is structured and positioned for long-term survival and growth. Seen here, the new Rouge Hermès line of lipsticks, which is set to become another best-seller. Image credit: Hermès
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","iv":"3eb18898b54941b830e5a52a50dbe562","s":"20a45c76621abc83"}
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