Research
March 5, 2020
Millennials are critical to luxury brands' future. Image credit: “Meet the HENRYs: The Millennials that Matter Most for Luxury Brands” (Paramount Book Publishing, 2019)
By Luxury Daily News Service
What impact is the coronavirus having on consumer purchase decisions and behavior?
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","iv":"0d95cc81d76c245ac6dc7dfb6a2213c3","s":"be21cbdc23bdfc92"}
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