Out-of-home
September 27, 2011
By Kayla Hutzler
Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.
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","iv":"5c43ad1fd7634f25028dbf3d9f703991","s":"ae179df526bb3bca"}
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