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In-store

Gucci emphasizes brand value with independent museum

September 27, 2011

The Flora room at Gucci Museo

 

By Kayla Hutzler

Italian fashion empire Gucci is ending its year-long 90th anniversary celebration with the opening of a branded museum in the Palazzo della Mercanzia located in Italian city Florence's Piazza Signoria.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. Pierpaolo Piccioli joins Balenciaga as creative director
  6. RH appoints new co-chief merchandising, creative officer
  7. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
  9. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  10. Fairmont salutes company heritage in new campaign
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