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Retail

Saks Fifth Avenue shines spotlight on Rashida Jones’ “uncommonness” in spring campaign

February 19, 2020

Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Ave. Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Avenue

 

By Dianna Dilworth

Luxury retailer Saks Fifth Avenue has teamed up with actress, director and producer Rashida Jones to grace the cover of its 2020 spring catalog and star in its ad campaign, as the retailer aims to focus on edgy and buzzworthy women and play up the extraordinary uniqueness of their personal style.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Authentic announces Barneys New York Residences in Tulum
  5. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  7. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  8. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  9. Dior paints portrait of founder in biography
  10. Tmall employs VR to bridge bricks-and-mortar, online
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