Marketing
February 13, 2020
Hennessy tapped ad agency Droga5 to create a spot called Lines to acknowledge the Cognac brand's new appointment as the official spirit of the National Basketball Association. The spot airs on TV, digital and social channels. Image credit: Hennessy
By Luxury Daily News Service
LVMH’s Hennessy will debut its first sponsorship-touting television commercial after it signed a multiyear deal to make the Cognac brand the official spirit of the United States’ National Basketball Association and its affiliate franchises.
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","iv":"e17611f46d45256cf49dba344132b85c","s":"e956fa8e7d9ecdd2"}
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