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Mobile

Ferragamo misses the mark with mobile New York Times ads

September 26, 2011

Ferragamo's mobile landing page

 

By Kayla Hutzler

Italian handbag and footwear designer Salvatore Ferragamo is missing out on possible mobile commerce sales by not linking advertisements to an optimized site following its banner ads in the New York Times mobile application for the iPhone.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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