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Marketing

Chief experience officer role surges in importance, but to whom to report?

February 13, 2020

Creation of chief experience officers and chief customer officers have blurred lines of authority and responsibility with departments, particularly marketing. Image credit: Gartner Creation of chief experience officers and chief customer officers has blurred lines of authority and responsibility with departments, particularly marketing. Image credit: Gartner

 

By Dianna Dilworth

As customer experience becomes a key determinant for a shopper to engage with a brand, marketers are under pressure to treat CX as a serious discipline under leadership of a single individual.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Global millionaire count to increase significantly by 2027: Agility
  7. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Bentley launches unisex, sustainable scent
  10. Kering highlights sustainability at 39th annual Hyères Festival
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