Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"fc3967b491e00cfe3d776eede8489a8c","s":"9bb7f97fccc0032f"}
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