Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"59dc2e39536133a65d0c7b52f7127605","s":"82d4ee3830fbaed8"}
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