Research
February 6, 2020
China's wealth is reflected in the proliferation of cities of glass and steel, such as Chongqing, with a rapidly urbanizing population. Image courtesy of Reuter Communications
By Dianna Dilworth
Luxury brands that want to appeal to affluent Chinese consumers over the next decade will need to be tech savvy, deliver Chinese-focused messaging and understand the evolving tastes of sophisticated Chinese consumers.
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","iv":"89fe897ae3ea0dcaf67bcc7c53cc5bf1","s":"6effd24e5b8587ba"}
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