Luxury Daily, Jan. 30, 2020 – Viral moments, values help brands stand out at fashion weeks
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| | Apparel and accessories Viral moments, values help brands stand out at fashion weeks  |  Influencers, celebrities and owned media channels are powerful promotional tools during fashion weeks, with these placements generating a greater portion of impact value for brands than their share of voice. Entire
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| Automotive Audi spotlights sustainability in Super Bowl spot FREE |  German automaker Audi is using the Super Bowl as a platform to highlight its sustainable mobility efforts through music. Entire
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| Marketing Nostalgia marketing. Why it works in China? |  Chinese affluent millennials are responding to their need for physical wealth by acquiring products that remind them of the more relaxed and comfortable days. Entire
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 | Sustainability Sustainable luxury: Decoding the next decade of change |  The latest report from Positive Luxury indicates that the current business model is pushing the planet’s resources to their limits, and the impact of that short-term gain is tough to ignore. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Matchesfashion, Givenchy, Bloomingdale’s and Travel + Leisure |  Luxury Daily's live news - Matchesfashion touts new plastic-free packaging for global customers; France’s Givenchy pairs Charlotte Rampling with Marc Jacobs for spring summer 2020 ad campaign; Francine Klein retires as Bloomingdale’s merchandising chief after 45 years with retailer; Meredith’s Travel + Leisure print magazine undergoes makeover to refresh look and feel. Entire
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| News briefs De Grisogono, Tesla, LVMH, Super Bowl real estate and Facebook – News briefs |  Today in luxury - De Grisogono files for bankruptcy; Tesla extends profit run, promises record production, driving stock up 13pc; The king of luxury is armed for uncertain times; This Super Bowl weekend, Miami’s luxury market could go all the way; Facebook stock falls after showing 51pc rise in expenses. Entire
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| Marketing Embrace the new 4Ps: Evolution of the 2020 consumer |  Consumers have changed tremendously in the past two decades, and businesses will fail if they cannot genuinely adapt. Entire
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