Apparel and accessories
January 30, 2020
Dior's spring/summer 2020 show. Image credit: Dior
By Sarah Jones
Influencers, celebrities and owned media channels are powerful promotional tools during fashion weeks, with these placements generating a greater portion of impact value for brands than their share of voice.
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","iv":"eed284f3d4c3226556619f5830a0f476","s":"fa37c2a65117aee2"}
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