Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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