Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"c5731a81dac8ba12d1d0c020bf7e20cb","s":"b7a6dfd835ae3178"}
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