Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
{"ct":"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","iv":"0a8c248fc0a90152cb273e844cedbe42","s":"6c1482c622757183"}
Share your thoughts. Click here