Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
{"ct":"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","iv":"fd18f65a0b62cbfc86dca302762700c0","s":"becc0060e026a073"}
Share your thoughts. Click here