Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"cba330ed6cb3fdc987db934e084e06ee","s":"6d426ec91fb8b393"}
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