Columns
January 24, 2020
Authenticity, quality and performance are key to differentiating a brand in this competitive environment. Image credit: Drum, Shutterstock
{"ct":"LXkQJtteBS20I\/bPn6ljnJOzgLwdgk2QJooLhe0HPjLl2ciRG\/PmxTxblTglTfRlTTpVhXzVPU9sJJo\/E6lX7YifUzDivnkA+7exv7mYIL+mO08tbcK9I9rqAjC\/dVrDBQHlJHjshQWovx1g2CsQsZ29o8vN5X3I2okuA2opdtV0KfIf+u3CQc7vA4YeC6EKTTED6uHRBuHWyebfDqxNJgvGgtAhkn0\/703CVqdzo\/bt0Ox9zIETcrDTxwil5P6pPZksCbJHXFA0wGRIz66keL2UQCmGiaBhbEZPdeJTe1l6zIOf3Gd3i6ry9choopPQGhG9Go0G3nUCmwkccOyXb4LVghWTGcHof0CJ6xnm\/G63pNsACBi3iwtJIcxMMVf0snNqSObmYUi3UYSlEw2rP6v4Xl1wMC5w9aurzC6IYLsxm5fIzau1oo1X3ygtzivsDxHsCVjbSspvEBowUwmdHAKU8GnVZJ9HuMBhE2vegl8BINK8Mu9D6fihYjqa0Tz4eToziB0TDloUbw2nJtn5ZA7gshkyd3dhrtykQu2dZC9U4XT494tOsMCxRUB5hDqDt8YF1U17O\/7ha4Nwjf7SuJ3w10OEIFxdv6TzdmZYZVj80Kv9zIfhNGLEHX3r4TAJuXixi0VbnnxQEEXD8tz4Gps43Y2z2M1RuAVpATlDqKWD6RWeWB1MDgxYl5tJbb647RqG4Z3RjrOo5h+gdfP\/KK1GGQuphFqjaQxQ3+zX1tZjEKk98KrG\/wejwv8oZBQMYn42ia29M8LcPDBWHBnG5gebqXz5yknjRV0bS+SOrLF6zZWrm10jZ\/lS6PPnhmpq0doodNvPKHd5CrmnfmFZ9syHj5Zb4u\/NOEEjqhPwD2Ksy3a1g3VtsaTWa\/hPu6F0Srz\/yaH6GIy4ez4cnmwZfRIIVkzXWzDj5R5dEpFJRTrRlepIXXetKgLu6SeEph3Ljm3CI7x95olkdfi0u+mQn1GQlWhim4hlQ4ko6FyJv\/TkW9cMFj+SxfkaRTYpi2tzn3SsiNkddKDKoz99l55gvKWjh5TgPfxlF4cVC0XkHZDrhw1TCRWHf4o6OMdmAliOf\/3dkqg\/jD1JSQYNtqsv+9xvdrNmGxGGecD2FY+t1isbfepA69mG5uams55ueC\/wbONLsf944f2Al5Q6hPiffaOX5Tt0VN1PkvQi+ktnUDa31OGxPKAAx7bdXnF330HkUfws61GLiQG\/YNP+2OkOGYWANZnPcpCc2JMVb2zoauj6Spg\/+MXyOYY\/wwnCcOtVh1vUbPGdo87MOe5m9oqrbZcS6TX6UYGpX6xXFgr9kwmSi3QLAeieFefAtZnRQRQpufqx4WDd\/BaSsCvpI7psBxkvDoK1raExE5MBomj0sM0G\/IfAAxCYuPZpaGf14T5HI975mReBGJJ5\/d23cm7bslFc4E0NbWJC3GiabhCU8J29WW86qR4oIjXIJJkxqC8JSSLZ5ZfaLxqFzqjgrQrSo3esCyfpiHmcW65rzO3OLWqjJLPKfyXiiWvFjcwINs0lFRn81vqrCnQHbXmoN4m9j6GBE6jPm\/bNOTR8NlWaO7f2h5NKbBJXXryT5GSrcXEkmZ8BMxxqvdMUc3a6vIy+\/zFAn1PIVvmeZE1NV3rbGn8xdOHGuCkZ0R4XvUPckr+34\/EIpW5epnjPWUHvnSlWcDU1fpoM5AETMTooIArAQYmMYq+USf27YJeFFh4hXoioB3Lev4AyEINvOL\/gfnvyxjFJEdFaGnLheaqsNmePQAQ6woVl6YA\/Z0XHuEezweXGnyM2tN10fU1abxsnpADXj+pmR1iDvCdLMOxzgyzSYGoAB6SeKkANMptjfbC0yIli+OoTjmlZlxxF\/NSdR02BlTZg6LJOZuzIxap8qVh6mPc6th3\/Y48yczzj4h2Kbx0Mom7sXKRLd3qSd80BU\/sFo3IA8sKDFiEq383khY7a6qaLn68ckGUL3+zB8GPnS9iWGRdR0ggaiKF0+HK4Q\/T3xNQzEQu0GIAV2PKTcAUf0wk632XfMn5BDIGKlx6YK\/N4H6e7QITXZjFS4URecBe1aPC3sEpH3EHXyURmUYOnNL6wG4QL8YVh37Ga2jSpxh8sieHrKw1na9N4VXYIpeH6wl0BobiXYpLRVw\/3wFsqIxbFekTR1TOn+V0jSB70UnTXkko0Tpndy2Qoc7GywxiJR2r+Y4Rv5qxG2hqWdKxXokrRwIcojFU5PJea8nv\/mysE4FsZWUlEIl0ALuJqhZHKlMXmXi4kVXPBY0UCI78dZJ18o0jl5\/T+ycDNBgDY88P8TyEQx69qCauVQyKyYvl5n5yWFBMaXxoUvwSN6y2PfuOItuwLcbQDXT7R7ytyRx8VKA2bryhZ4lqvGhNqDLmjQoz9KhtNUQNFO7N3TZZ0SMMJ0rEptev5d704zvLhJi\/foxIweexxDZqueg1cMIm1T6IvXDi5\/wCTmzbqjvJGQG80nK7MOOHToQUULQGzN8zt6I76qiIiGtX2B+yMrcCv75TJr5VUx1Wi3oPbFgT3VFkPYPupWWvxmNY+UP2oV5MbiVmqmmlaBzNfo9YDXTHcQ4nHtUZOYT5uSEAieNpdOxaJACBzRkk7lmvIDWfkbXKIH0z\/jm1vx9wPBWsx2sCQCwFiDjmpkjLjSbQ7In4SSpmdf3qPy9cF5RD1r\/63wOPI1pS5ADYA94vIG3D0zr8dfR9mAlD\/j3Y3IfXG4OK1e8al7R0zUxHI7OhrN976\/14dTiLqQvYONB9rXBHg8UewqNEIA+F+e6tQP6uWim4xyi4i60tu9c92n3sGFeWta79WQGrkmu0JXT8GVXvN3yPMlW2sKtfZDP15ucP67RXbvYxFW07RA8S+zzE+jJBtjPWxLwRnPPWETT9YAEt+4EjsunuekNUnsWF8dLEBUKkRV2x6Ydf8haChdKwSwJr7gmq1yTur14UW\/7JJ91o9CSIt6VfdvsWdfTnEHPQ8DNKDYrD0vNSQ1WEccw9j62s946VQaZjTHrLnu9l6CK1PgdB8m9ZkzLmlKke4noSofH52X9zzhd85DjjGB4Ji3+WtMQB6vVn35JdoEzy7gL\/SzGf\/ZaUuisyPBxVWt1REZmhBIHzA\/dI3DpJEt4AMvJ1m7Z0TBAADLKu8zOo\/Hms+lpc0Ua7ODIse1rFbd3QEN2WIXuVssoivd88d7dIBl0mqGATzmK+X0aXtWqhu1+vlCBb6fs2imZXFoELlsTRbfSOL5EuoEuPY8iRpyj+aHfqRFCWXjCq+GNfPziwAY+K0vkVC92w4p77ZTfWMuT2TvwbUPmFv0SKSSpBcr+l\/O6dbmer1ZDJjx3DJHtjRz\/vpLAeou5Q0EQf8kswhHiF\/y1\/CoMd5TNu\/VK91mXFlKtpxPG026EHQZ1gY83g6+l+Z58d8vpwabwvH\/vR9fYxTj\/Txlc0nI3biMGVFRSusFOvCAFc\/oq7Yh8LX58N5AyaNnbGYjqtkdppH4x3jc\/Tcih4zXCRaKsZCK432b8M3YYPv34VSgKoMvQUtT5wf088B2GxX9+lAr21PLxUpgu4CqGt+pnaCNqLLZe4i+p9K64ia6LfCpxe\/WT2MItVinepDQXqeljMPs5PmsyqImzcLB8PenkfKlYagN7EwJ2cSkhNXxobatCGgDOogZqjoY+w\/HXTuNgxNJXg2S8B8UrA4nylReqcehVWEnk9HqqlRPgWb8JCtCd5A065ksvylk4yX52s4eSbdB4Mm2+5buproGVJ0gdEG1Rz0v5mw2BwnZHQJN\/RvXwSHSIAujO+a2SRBjEX2s0oELi0gQAx5R4l0PgWvIwzD9tiQvCquPuGgFlHu2JZtEpc3\/5hO1L5MqApLLLMkolagSbEyG6C35LiA1FMDPW48K30dkCWi15+iMWjXSXju1Fxrcdyw7VF0rnxE7MgDIIbDOwlcEwHnlLc1pMMQ8FO5icKXV+U5jTrx5QB\/dQxNg8SxYSEObswdPi7BUw1XgBUGWZnzuZoid3P\/YTodcN4+8FCCeYmIIAYeJ0wZkJLgYfc+XafuKXgQAJaLGIK++S94tRsUxiFmleSwla2G55Ry6bEVWGa38b\/swrdor00sB7WvEJO6zgdXlVgK4QSWBs6hS2TuAaB72dERw6ztMKXfeb2DFYfeB+G1o+mEjS9X7L8\/dMIkBURpE0j2GIZXWEbUhl+rN\/mKhnCRrrkd3ToWKWJ9MNTerCXA7GwsCrlz\/+oAZlLoFI2f+r1n2oSiJ9Y7+x\/gfKPh1aOje9BnmcXL59v1cSWa9Ga2wrZgHPxh7EWxpzIaw\/RcpJF9Om62DeF01441KUtsXZsN7RoAmPmvXA62D64iT\/bX\/f\/nsU471N7qXRJWJbjl9d8cbVxQA3RohLm2Vb9aYkoz0QxPA\/ZYDifW9KL9LZPMA9rMLCHm9rUm9OJ1eAmBof+KqKV4Rmc71a0w8v15F67fqMzjgeK37ruvZopIkdS9esEU14fLxIty7PrM6EGflKDtPcmlE4v0palLlO8Egm7S3yBtHRNZpUz+MbuBjjAIUzwcD0esVYFfOPMFd6Mtyqye4dvBsmLLIfJXGO5dIenjbUhgV24ATrEgiqy69ABCtAQgGs3LZpf2PcskMzQJaai1Qxd4NzTlHOtVvj231pogpQVy7AQTM2RdZugRm9Z6sQ0hif3B+UswI10HVBqBcIF6GoNb+2eNAPsQwFLpL5jQNWUs14cSr2GTYI8nkgoZc+L8TMT+6Zv3VVe3H3lhvQ1LSjYU8td5983P4DZlGBIyJoALn707cEOe2umAz+GGV4Vb+JJB5N4P1T2RjmVQ91364MNqYdraTEwtODYdp0fZEG6+E21D6GUbSzvUrRUyU+EPx1mqnVI7Wo8x6\/pCA\/sti8Gc+M\/PWiHBHtYuQd5I2w4gppSQh7QeQz8zzZM6h2ZJLqD6jz6VzddaIoUDFH5Rp9c8Gc7EXaE+7s9Md2u1w0K8AMubpUYFS4pGSyamslUcotG\/rV3U9jsbAckP0LjYd5GvimSHgLgF0+UG6REJDVp\/hx8CLvbF+HRj0l\/MfVYMquiBC21yjbGjt8SaKSj2lPSvquCjLQKfy0VMP45VpU1tLC3lutJAXbOb12wfl3jBojimsequV4YG+WeRgfH4s7HW5j8Qtrzb4ZfOuWEVMZc09xB6yz61aqDw4hPyfCDbo7rxbqIy3El0QQ8WMo3NYiZrvDLI7rrk5LsIOzv0CWwZeg2sZhbTDXlDxTeAB4LFpaMAPXr9YY6lr48Yd+6mTP4AD99YbNzBXNrmmweq0pxyT8iojHnjW2Ej\/0kiNIPIK7Bl3j2Bxcxoi0jfiPMF\/qy809lxkPBSW+vPq5EiC4hBoAm8oJqeLs3IwyslEMtP6qFS5W3\/0+yDNvB7ngkF\/gDE7p8FEObYM9iGpcZvDtnge8pID8q9ibhhcpmI23YNkcLjQs8RUY+J3BLVspFEF4jm8JbwYgTibUuI\/z82pOFMN8MAjuVifujU\/UP68Kp7alqw5tYpq7xUglI\/cX9bYC13ZckXJsl2rgq4oqIYPBRnJBha1aPmdh7jNOpTKdm0PIcn6ARHBzAdWRtfF0XXiKt6+h8vaSkDdCVlD65BC41Xh+gfEUjzJL5J955aS5TjKmWOOXCkKWzyLq9FaQAIN4AtVjTdzVjuBcz3lxuQnuD4AwCWmHFBqekmTyQCuyJCNgqSBq6sp4Pqsz7rWI7IsW+u+N4O+2VyDvQWABhpNaHfY2AvwRneg2zVLujWDpJ0QwxlAeY3UDFAE4b7cki3XRxFL8hj9hBbYXl8SRaiG89XGbGLgBNH0xqslxpgClUQqn7tM2kya2OTuvvQC02Zw1dWacB4y9GjjGG05Z8bU5vINrz+8KYsyMWBBDKBbNUTN5AvdPWoDGu95CjmIiY2Vturbg35sAsuw4CuM5qy4pmfAcvd4DlzD9u7O1DX+N5fb20NYjWYnqvIY0msE8Eo2dGqXuMtZaSlLoN3xTmbXO5LCENrqJUineikt2Bk1sdpksR1598HRw61jAPfmWUME3QZru2X85oyO+fS\/BFDDqRrJmv6qGnIwfhhRguJEY880ijDmFYiC\/y0H9skkOCRVTIIM66B\/MYQXU9eHsYxLBc9eOh6HxY8fW08dWLKfgh7q4PKxKsb3x6Wef8p67IiFM\/tc0Ut6YA3S8TGZG\/Bff6P48Ch05P+KBoEOOOpzzawUpp\/HZH\/4c5q0ng2+HlWFXmCjeLP\/dpyRgw28NGv0ynFlIMn1h8ogRkX8pcRckZUp2hsVoVppuI6nRQbxnYXt05HX+9zloTJHaO9NttghoQ8OMl5n+KJ5tQgpNU\/pmyHBIa8vQffHOb5myitBiQLcbtG3H\/CnTEBoyoV\/gOF\/i8rvzgsSv1xujY1jhXkqDjjQW2FoLMhk\/ThtRbsyUdnQT0L6PZp4AlglowCiDLhk0INGSfc6jw2kgicXU5O+C1f9DPRS7\/5lFVZtFi04Trq2NxUWcCajAhg1qj61EIyusptPnSP95CNT+F4LpdhnFTYJMKFinAjLXSsS5x7zMksQcg\/O38XGLixMJan81ECNtaPBccCIeX+tb+XJXNRnBT5NrE7KgHyk9pbQN8eg3919Q45H9GtNVx591BlBI2LUSF7h0j1fTUMu9hZ3E62d5qG7pQ6sDOrDgKjVPxL1wNNJ23qn9GkalrB8K+0KElQals7L03nar94xiEFnAJXtui7WU1VjC2TKjMVqHqwwYDuUNgoVj8jiNkYqwN\/Tfm34e55uoGbaZVXcgCXPit33HeFXY3dowr89nCJZkSVlX8Dcfvusb5n1tRWkNm\/xl2jXappYGyaYiGBt5HKDBcgjCQRzXGGhA5u0eMRK2N0TxOPmkt3Z+pCK1AFdSxwIv3QItwHhJUap4lXRHAZi+C\/TE495MxxmAlVqaC03JMQ04\/AHGMAniguoG2qfBtDwU5CK8bnMVhopcuDRcZG43Ip9W6x8BuYZUeEDfT5YIRt0qopM8RMmb1ocCkGeiqM8cItmcxZeAix8JsMtn+RxUnqJxwF8n5e7LF3Vo\/d+6Ni48Ywj9vw9Wgqn\/CAk0JjoGhgMw7YoqasObwVu3BCHQfzzzRcLPn1glPQTJ2Znc4bw2o\/DYjVSKaxMMb9y3U8AJypKkBfgrS+aZ7nuRcIVnXT8X1uOU6r6QbzYjjuek9jxMBRABSGXkteEg5yoaIHUgWbGXIaJ7RP8rxxv7JqsW4309waqxQEW3v2RG4vWJiqPcz7MefteCYpTJ2XJxISpKBivQ0Z9Zk300BfZrNwfM3tNy0+UM42wMmPU\/f0TMipMvHYBlfGXyK6\/1XaNTBo92sb1E9nGWsuyPemp89Et+m6sOJUlvaIgTo+5865vEvGi63GSD8SvdqcT\/d2op7ewv5dXjPDXFd7rI71R0WC23kcevXPUujQ40bdgoj4HjS7j9ylONZTYcsMZxUBVDdQ52rTSd8nDzBBBu1+Cwfae7+mBnYElcOoWa37Ij4kvwHmIn8NcJLKWg\/6scgdOkoSE4IFxhSz9VaSImkdn+yOgug1at3Tdne3ONw2wg9zqR9zuAPZAX4RGqnvOE2p3AauCAodxTgtfImy44ZY2F8CDfmDw\/RAcAPPYLqx7M3bg8zdAaHxOozB6DcAVooj\/0\/O+0yaEvuv1syAzbcG3xqTejXWfth14njR9jfTC\/97Ao7T9U8x5hbAQFZgrLYniDKcAturFUqYPe8JuV5tyRhd5wUTZO9CABaKGQKyzgf+E4a2SGpEaDdWr8pVxziLp01BT9A9HFMBCJN2noDhGQDsbcfzK9JfhGu5xcHbu33sKAbaUlKUMTVTStYGfomuTrH+fpxq3GzrqAgA8xDUjoZbpPPTLuYWDkcUuMz1ErydOFYPpk\/6myfDApFfUX1aoR3mJT0bCzrH1q0pPwtVm3yQT7lh6ffIEyE6U5LOvuDWuDcmfJbdI9+MAsV\/amJ+yVJovh6JbxQRZNq4QE8O5QzVTHh2l1SKEljhlfmTlf0I7KbbzxhhCyvcWV1fVgpe7YQpJuWswUZGHflaeE8G3S6a0Rj0YWcd0CHf0Z3Bn\/pjHzMc42JK+p9VIXjGE8d3KhANNSxEVlrNr1cUBmr9T3kDpF8te0r6zEVbI8qC3GOOjJJKH3MljAP8ax7xtDJ2f2QBv5Zb9n78QupANZnn6uMJcXcmrt9lulVNV9jsko93vKuphU7RrE5Rp6DnGalRi2DDkai2eoevgUIehNVQwCSo0+Al0mm0Ax78Vd1iBaz\/9qTKSZ6KTN3CYZXzdaOGSjqq6IOVAc6ecd0+K4+6XcEHS0+Za6qi+WT4zbB3CoeAuVEDzwFIBuUzSS5Df+95UWYqwoQMO06ZQ66ErS4jS8Jf7A1vD2t3tv\/XHYn\/u25aqOpDbjnjpeSX3BaPr6RbEFy6lf1vGxKKB4YqDWXfQZwQwj9Qz0w46evKBGbRj7uvdnoJ44zqSnGu249ONRL7DbwO\/jT7L5SsBQZS\/7dZV8QZPkwvwK845JuxDBKMonnSX2HX1XOWzc3EOw==","iv":"72dc0bf35d6ca9a280aec31dd469b11d","s":"3b3547e2ec6fd694"}
Share your thoughts. Click here