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Multichannel

Hugo Boss repositioning itself as purveyor of customized luxury?

September 23, 2011

Hugo Boss Selection tailored line

 

By Rachel Lamb

German fashion house Hugo Boss is positioning itself as an authority of bespoke form and shape and hooking consumers in-store for suit fittings with its ultra-luxury Boss Selection Tailored Line as bait.

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  1. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
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  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
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  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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