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Burberry signifies China importance with Shanghai as venue for fall-winter show

January 17, 2020

China is key to Burberry's growth plans for 2020, with new collections and a hybrid social retail store serving as test-tube for other markets. Image credit: Burberry China is key to Burberry's growth plans for 2020, with new collections and a hybrid social retail store serving as test-tube for other markets. Image credit: Burberry

 

Riccardo Tisci will take his first Burberry show to China as the British fashion brand doubles down on plans to push for more revenue from Chinese operations.

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