Fragrance and personal care
January 9, 2020
Behind-the-scenes of the Emporio Armani campaign. Image credit: Armani Beauty
By Sarah Jones
Italy’s Armani Beauty is putting a different spin on its romantically-driven advertising concept for a fragrance duo by casting a new couple in the lead roles.
{"ct":"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","iv":"05a19e2bed15b4ed0a59178e94b1dc93","s":"b94c2cf79be8da3a"}
Share your thoughts. Click here