Retail
January 8, 2020
Luxury Daily's State of Luxury 2020: The Industry Insiders' View report is produced in conjunction with Unity Marketing and The Home Trust International. it is available for free with a new annual non-refundable subscription to Luxury Daily
By Staff reports
The fourth edition of Luxury Daily’s State of Luxury 2020: The Industry Insiders’ View with Unity Marketing and The Home Trust International struck a note of pessimism for the year ahead even as brands and retailers amp up their social strategy and digital advertising while charting a return to print media for more effective branding.
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\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","iv":"a7216ace8e1b3daa1dada40ac5443b99","s":"5ed9a6fed61db61a"}
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