Marketing
January 2, 2020
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"1a6e9e48890b230bf2d4647c35593eb1","s":"b3272ffbbb4291c2"}
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