Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"fdab7e015edcc101bcd1f4245ec8df77","s":"87b0cb558b76eb67"}
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