Retail
December 31, 2019
Brand equity and storytelling is no joke in the China market, and 10 years from now, it will be standard for successful luxury brands. Image credit: Louis Vuitton. Illustration: Haitong Zheng/Jing Daily
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","iv":"ae6ead370275e8a07e64268623ff7ba8","s":"6d68c1fc4841e9e3"}
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