Retail
December 31, 2019
Powerfront's Inside platform turns online shopper data into personalized avatars. Image credit: Powerfront
By Sarah Ramirez
Luxury leaders, including Italian fashion label Gucci and department store chain Neiman Marcus, are turning to artificial intelligence and avatars to enhance the omnichannel customer experience.
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PVTJTzpO2PdHYjCR7CtNS+HRyy5zD8H7Z8VENOAmGMfXQ+J2uxYX2dNB0AvodKLBmJGkz2qIuIaivbIsAEDZVjDIK6DG28be\/f8gOWuIzcunqQuRP4mM9wJU8B+By3pgmf1qWfb\/hOvhmOc6I9cS6nffkfJpkVDmuOrs4l6rGpt7q0WOHQAhHGHNfHdo8oyZs75fD7aoSSmPgYAhDWFxTblAWlXO9s\/Zu2fTOsFlcSyjAEqljiFgW6Wif8LMggfnraLEcv7crV4hn5QrOTz+qo2IH1KC\/2zhWlvTP+vidt9HZr3sGAxK1n+\/SPwbCxKJE0lJhFO3T7BkbxZCrwroSz09yTj\/eMjf6YuX4uNO9zw5XezJefODeSG55qYBdzBSO7F+ReS3jeYss8PLGyu3Xm6Ao9tOiraqjhVm0qk2b\/VQ6kPA89hXm+MS6bGzkrcz3bfAtkqh2tdd82npQ\/n\/alxo8bsrG6KO2tGTPbMzYyzEZp4p82kzArQv6xLFLgzwewBnaARIH+O9y0jYt5feJZyQTbDjLhRJv94pShot8UInPvhGAngdz6kTKyvbkfvkrOgeUgEJMl0H2+G\/sgx7sInNhO01FzmB3KkP2LwiOVs4F2g90vpoHaf\/FzQ5oeOmp9vm6S3Qu0GvkAu4eAKCqdthEQjMRYH6PZVsEic27QZKjJVBe8Tlm5AvSc+Del\/7PfynOiVc8UbNBp1xlzngaNkTTMmNI\/ODsY\/Aj5UhWiHZ5N6yKkZXz7xULQGm57TTu73T0rrt0c+l4NL1OZGoPuJDfVGZ0mpCFpcjNPbBwLlLn8FQA0bdKUgQSonrtUqN67odQEwHSNlc5FmK\/IM5FemD6Eku3HWojWc48XF4bTMhfxT\/Ce9BPKewMoyBWWtAKvaZ8ylS4gqv05VF58WhtLfHh9ayqox3YKW8N6y2N4R6+TGcCujYTEs+n4ghh3iJxuoUeQ8qnR1v6KXWzGjPlmOVQYzgT8bZNpyBJWvlFh2wfPdWZFPjBOg7acU7\/Ivx7O\/VnYBfqBdOYcq564D5PcTddTmx9j+zbZxOa7VhB5yU6U5PH6bQpSzzrGgv7S32DzDQuVgKZ8N0NfhkHPqXQcsg7WGPc6FTO6KCi+HXXhAS1hTXowq4RQtIxBdmI7A3eLhF256ezx8Q+5YxGZfCpiXomkNnl7eByCzL+wiLlhfs+UeoUp94eY8ZB7OYLbvlYbLQnDFg\/30zhvEGo2pqVD7SgmJUcp\/4h3gao\/D\/RmbzNZkzKeemfGAkTXID5ezskKH+kp\/xYadtJ4FyhTyfsYv0oJLd37JRRYENzIl2SAKgglm\/XgqamGTYCR7QG5JQ3xAsUeKUe2TczL9DQ9RCu7moIdiKGDjJSJrqIcf2LBS8oMo3Ag4ztaa6cx\/bGTBupvjhWlqMb+4jATAIAMKxvMzLyOk4nYwXDsJ9YnUr2\/5F3yuMGr8KDCzOv7U5Yy+3mkopa56ToTedyzchATGI3ehnaZ3i623G7XcJplNRmOrzxhBas\/N5IvzoXe6zIR5tT\/qxcs+NKsVKL3EH7ij+SlE7robGhULP1fo0M8TFz4YLafUdDq+Dldl6yloPgQwkyaFpevTht9r6U6R6NIyWziiZz4gopa0fSZa\/TDMfIXx9p\/FOc08ZkQvbjDuya5jp3MK2eyn2nS46Keb+oiIfCbt5aBzmp22j9Z0oMrE7A4QQhPm92VMVnuB0JgfHyJjvaTpRGNVap5rtTkCq1eolHYVM0YkiUpnvXMoYT+y+bzC5tWrGF4oOhQM7mdtq9\/Pjrh47HQfKBrMuvNKtEB\/\/owybfeDWHRtBHfNImPniFJ+3HnO8mTleu61pbkuApS63biO+q+77nySeKZcJl8W7EPPgEVTvLb+uhrcO01LsxONKbiyU2c4cu\/lT9UWnkyCERCHoGWfVKvWwwb3RSa57I58zUkM+s4uynNSdBu3PmhXpIfCaeM4hecqEXTrNPqi0TPizuHmpo4MTAPKDv0E8VpbmEeVxX4JBA8+KuuPth\/j+TfPmv4x4p7DAkhGLAGEbQhsJFYlWAScGGUbVKnUGCuGcqqUSKA3IcshbP61lFSHKqh\/Bnt6Mr9dnhX9kp0iUTB6Bm4zyffG8GAHhWAkCUbWMU+ClaoLdLJmV5fnIKkJ7I9uQDCfvjOLaE4FYDgwyU5hKsfm7xrehY7Okv\/j0DSmGqxk09hnZBBaK5xHHRvPJ6vYACisJ5vkPPVCM3tXiFQhSUXP40yq4EgraoFhzCrTCNtVBZdGpg649ak2xHdI2AVZQayMx4TFN37DSgA+GJMAYh8Y8WvZpZhTiM3INPF7rx4A\/V1tLFH3dXDq+AvjZx2wLoXOfXBhLkYX9N4VCN4MXE7vzd16XV0Goy7IV\/3tMr3ARdyHBKFTUGpJLv+qLklMNUF2lXabPhtgFxeEzNb8wdt7BdbkGwyCGXI+jELJtrD4NhO\/6wtaX0AH\/HRThRxnh\/86EWgbcJtrfxblXGGPV\/s07RL+KAROiUI+qBGTJtLOyWqgjH2MPgPDT4+Rlf3oIXAjCOUYqtizn2QjhqzXNWElrV906yo+GzbfvFD9QpZ4VZOrTTCUgiLRwK2McGCsRj6jaPL9CCJcvXs3xh57D5HaMkTtuSDBoqUYA3cTyl8s8t54g90WqbxPvSNi7CLvEcYHaGsCnCamRnp2VCLEPjPNrZ+C42apnAB513baGtP4Efog3jLShzKSKwdHiBAX6bMYWyLdy1vjH1cZE7QoJxHYfuRiJ63M6RzXoInNSzpsOTXR+enFNqs9R8oM0XsJmkQETeCXjPnBygmCU6VV8qAjevPSiKACGusC7ep1nnpIoGDRaUPwUJyp\/5j\/KwlaiwWYpyjk4RIqseDZudaf3imGvLjslxu5vPZFSz8iJUC47nTJWZv9E46N5hclUhrHfotwavzB1GLjJr\/NhCcsikLGGpHouv1IG1btIP5l7+xO+TkhhQ3MgP\/9dMPxWi3BESzWBijLISMvXdi2UP1keC0MOvqGp1Yrsa6a+xoQSiGiOVxHWovmRohWjDcl+KKH0mGYdbXZr2mX\/2WLegvssi9XjNz3VQX9tUctVeE1HfmGJdt3XGgS\/hC+hWb\/xNniOFxmaz8FEXS5nAt76tgtYObtlWiHtXUhiHslkbtC\/7KNdbRbBj7+frmWq0SQJhwnE+rDr0107X+XFxgDqf9xt+htbeIz51R1ONgu0ABeffQAi92Z7GfVq2Yd+spqu3FFt+4mSLk5cJt\/j\/lmN0OZECOwlt0Aev87oGEHgHnVM3mE6eL8ZaPWfm2hEgre8Ah5yqH++D1jmhtrZtrY0NDBIWpdvOIugTr8ZZAYKTRaFf1NRywkY1v0GyhhPdkz4pC6HUW+4lVn+WnzKuLW3icvjnzOJiH\/NeXBv3qjO3otI3LoHOtqYCKPNXdCJdUcpwwbJ3XVP5NVXHag+m2x3+U8pkgtEY6GFqo3b5FOoPJmTb7KszBKBugrHKe+1ulNeHIaXpGck8DVfjgPIRk0UejU9OWDdKOdbU3jjINyBSsOdQAP7IGmB8pBUveeP0ql26TaFeNMWqHHwPET2VBrRrWz5geQkMdMpjYRMBnhfiBM4pAC4CJfABsGjwEpEtaXrglbOcRCXK3esiW2cw9dCxezCMitBXLm9cW0KgBu01fBQ\/HjrM8pJ4iCY1cYrcKRERUXDZF\/ZZ37bSPUqk\/OCA+CzwfpnziI4+NEAcWcZeIDsz1jRLhzERQol\/8bf+SNOKA==","iv":"57d97d4e560320d46ccff5edc8bb4545","s":"3b252c7cc330ed4a"}
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