Retail
December 23, 2019
Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That is where social selling comes in. Image credit: SmartShanghai.
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","iv":"25ff8489362401b4358fcbfd881aa284","s":"d4afc5d153e28525"}
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