Financial services
December 19, 2019
Financial firms need to focus on the fine print. Image credit: RBC
By Sarah Jones
For financial institutions, visual branding plays a critical role in gaining and keeping consumers’ business, according to a new report.
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","iv":"01efc0d9b02d9148a545d24c834cccfe","s":"26cc4f6266a5fd2a"}
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