Media/publishing
December 13, 2019
Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily
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","iv":"55df8629099d7c4e2ec5e9e628eedcaf","s":"ab542093bf9f14bb"}
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