Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"0385dd8546f1fd3a0c93d326e93e6512","s":"25c287439c144734"}
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