Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"1e87addfb98128d799e9fd2f0f36d265","s":"4efa7efda8db930f"}
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