Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"18279a487bf2b8ea345cd0add5b56813","s":"119f7264f26341a7"}
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