Marketing
December 10, 2019
Consumers spent tens of billions in the 24 hours of Singles' Day. Image credit: Alibaba
By Sarah Jones
Growth in China’s first-tier cities is slowing as the markets mature, with smaller cities fueling more growth during Singles’ Day and beyond, according to a new report from McKinsey.
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","iv":"0c346e4b76f12ef022ba43a6914faf38","s":"0a7b59c5dcef0444"}
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