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Dec. 24, 2024
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Marketing

The risk in China’s huge influencer economy

December 9, 2019

Two of the top Chinese influencers, Li Jiaqi (left) and Viya Huang (right), have gained massive domestic fan bases through live-streaming on foreign cosmetics products. Credit: Image credit: Zhihu. Illustration: Haitong Zheng/Jing Daily Two of the top Chinese influencers, Li Jiaqi (left) and Viya Huang (right), have gained massive domestic fan bases through live-streaming on foreign cosmetics products. Credit: Image credit: Zhihu. Illustration: Haitong Zheng/Jing Daily

 

By Wenzhuo Wu

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  1. Porsche Design boosts in-store traffic with Linkin Park collaboration
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Rebag reveals influence of celebrity style on secondhand market in 2024
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  7. BMW sets record with funds raised for education at playoff event
  8. Bleu de Chanel dives deep with new campaign
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
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