Marketing
December 6, 2019
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Jones
Consumers’ interest in signing up for loyalty programs has waned in the past few years, as privacy concerns and a lower perceived value for membership make them hesitant to enroll.
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","iv":"25ee38136508ecc5455158447e75dcf4","s":"bb4474371e29c80b"}
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